Veganuary: The Basics 🌱

WHAT IS VEGANUARY?

Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. Millions of people have signed up to our one-month vegan pledge since 2014, and in 2023 alone more than 1,610 new vegan products and menu options were launched in our key campaign countries.

Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.

Over the next five years, Veganuary aim to make powerful strides toward a world where vegan is the norm rather than the exception.

VEGANUARY IN NUMBERS

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228

People from 228 countries and territories took part

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1,610

More than 1,610 new vegan products and menus were launched for Veganuary 2023

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98%

98% would recommend Veganuary to a friend

6,800

Our 2023 campaign featured in more than 6,800 media stories

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